- Geographic segmentation
- Demographic segmentation
- Psychographic segmentation
- Geodemographic segmentation
- Behavioral segmentation
Location : Kalimantan, Sulawesi, Jawa, dll.
Size : small, medium, large.
Density : urban, sub-urban, rural.
Transportation network : mass transit, vehicular, pedestrian
Climate : Warm, cold
Type of commerce : tourist, local worker, resident
Retail establishment : downtown shopping district, Shopping mall
Media : local, regional, national
Competition : underdeveloped, saturated, hypercompetition
Growth pattern : stable, negative, positive
Cost of living : low, moderate, high
Personal Demographic Segmentation
AGE (child, teenager, young adult, adult, older adult)
Life cycle stage (Young, single, young married no children, young married with children, etc)
Gender (male, female)
Income (low, middle, high)
Occupation (Blue-collar, white-collar, professional, etc.)
Religion, Nationality
Generation (Belanda era, Jepang era, Gestok, etc.)
Multi Attribute Demographic Segmentation